My photo of Lou (far from a beginner) on Secretaries Direct at Polldubh made it into 'Get Into Climbing' The BMC's Special Edition Magazine for beginners.
Here at Trail we are currently working on our July issue, in which we are including a special feature page in our directory for the ‘Top Peaks and the Top guides for them’. We have a special offer on so that you can get in front of our readers and tell them exactly what you have to offer and be known as the best!
So all I have to do to be known as the 'best Mountain Guide (sic)' for a peak is to pay Trail. Qualifications, experience, local knowledge, reputation, customer service, flexibility none of these matter by comparison. So when you read a copy of Trail (and there ARE some very good Instructors mentioned in their pages) just bear in mind that there is zero quality control on some of their adverts recommending 'Top guides'. All you have to do is pay up!! Like lots of businesses I get calls and emails offering me these 'special rates'. Sometimes I'm on the end of a hard sell… until I tell them my annual marketing budget is less the £100 and that I'm turning work away!!
Today I was doing some admin. Publicising some Scottish CPD for the MTA, answering endless emails, writing a report on yesterday's TA work and prepping for a CWA Training in Orkney at the weekend. I also had a meeting with an established provider about some long term scrambling work locally. It will be great to get out even more on the fine scrambling that Lochaber has to offer and to trade on my reputation rather than advertising in Trail.